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Inbound Marketing is the process of attracting the attention of customers, through creating content, before they are even ready to buy; it’s one of the best and most cost-effective ways to convert strangers into customers and promoters of your business. Inbound techniques are used to draw customers to products and services as opposed to pushing messages to them. Since 2006 inbound marketing has been the most effective marketing method for doing business online.
This is video is one of the best illustratons of how inbound marketing works.
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