Month

June 2018
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Dealing in services is very different from having products. Professional services firms offer clients intangible goods. Product companies have been at the forefront for ages, but now the service industry is fast catching on to it. The first thing professional services firms need to realize is that they are about more than just that one...
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Print
If you’re in the professional services industry, you’ve figured by now that your reputation means everything to your business. You’ve also pieced together that content is king for your line of work. After that, you got to explore optimizing your content for discovery and conversions as well as promoting content. Well, with all that, you’re...
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SEO
Professional services firms can’t ever boast of instant gratification because that’s not how the industry works, the same is true with regards to SEO best practices. Your strategy will differ from product-based businesses. Why? Because such firms need to cultivate relationships with prospects and leads. Professional services marketing strategies focus on the long-term relationship with...
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The digital marketing era has changed the world, and everyone is busy adjusting their sails. Today, at least eight professional services firms out of ten use content marketing to grow their business. Can you even imagine what that means? I can tell you. What this means for your professional services firm is that you are...
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Do you know that 80% of clients who need professional services search for providers online? Wow, you may have just booked an appointment with a dentist, lawyer or any consultant. That makes you part of the 80% clients. Let me hit the nail on its head now as I invite you to take a walk...
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startarace
Nowadays, professional services such as law, accounting, engineering, and others also require marketing. However, the approach may not be the same as other content marketing services since here you sell relationships and not products. Therefore, communication and engagement skills play a critical role in such a scenario. Before beginning the process of creating content for...
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Content Direction compass
Content marketing plays a critical role in your Professional Services Marketing. It defines  the direction that your organization should take. Therefore, you should have a template that captures the objectives that you would wish to achieve. Sadly, research from marketing profs shows that over 63% of businesses lack content marketing plans. In this digital era, Professional...
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Content Marketing professional services
Content marketing has long been known as the technique for promoting products. But tides have shifted, and now it is also the magic portion served for professional services marketing. For the lawyers, accountants, consultants, and architects, their tools of marketing have been traditional customer referrals-‘word of mouth’ so to speak…until recently. It is no secret...
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