Month

August 2018
Nokia was a giant, with complete domination and their story outlines how companies that fail to make the switch to digital age are often left behind,the Marketing of your firm is no different.  Every professional services firm needs a marketing strategy that will take them into the digital age and how they’ll use online marketing to...
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Professional services firms come in many forms. Each striving to survive and thrive. If your business is RFP driven, you need to assert your authority in the field by providing the best services to clients. After all, professional services firms rely on reputation.  The services industry is one that requires quick adaptability to change. What...
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Online marketing is like a special sauce that professional service firms depend on. The industry is increasingly shifting towards digital marketing and those left behind are losing. Today, the battle arena has shifted to online where clients watch, support and even vote on who’s the best firm in various fields. Online marketing has rapidly grown...
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lead generation. 
Lead generation is topic of conversation in most growing firms, in addition at the core of all professional services firms is information and knowledge. This is your main item of trade and the most critical asset for your business. What firms sell to their clients is expertise. Therefore how do lead generation and expertise come...
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Online Marketing
An incentive to measure Professional Services Marketing  is to find out if your business is thriving, stagnant or failing. Since there are no tangible products, you measure the conversion rates. Many business owners in the professional services industry are stuck wondering how to validate their investments. Internet marketing revolutionized the professional services industry by allowing...
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