Starting in May 2016 Google has just announced on their blog that mobile or responsive websites will now rank even higher than before. This is a follow up to their first mobile friendly SEO (search engine optimization) update they did back in April in 2015. Whenever Google makes major changes to its SEO Algorithm you have to remember “WHY” they do it. Google is like a parent and they want to ensure “we the children” have the best experience on their search engine.
Mobile devices Uptake:
Let’s go back in time:
In 2007 the world had 400M mobile devices, and about 1.1Billion desktops. Internet penetration globally was taking off and internet speeds were gaining momentum. In 2010 Mobile devices had hit the 1billion mark and growing at a fast pace. By 2014 Desktop and Mobile devices were now 50/50. In 2015 mobile devices had now reached close to 1.8Billion devices. With such growth in mobile devices it’s no wonder that google is prioritizing mobile sites, to ensure the best UX (user experience) for people browsing the internet on their mobile phone. With Mobile penetration growing at this rate digital and web development agencies have to finally consider mobile users as huge portion of their visitors. What this essentially means is that now; every desktop website has to be mobile friendly or have a mobile site besides, No one likes zooming in and out.
Another good indicator of increase in Mobile device is the increase in the average time spent on mobile devices. Time spent on mobile phones has increased by 394% from 2014 and Desktops by only 34%:
ESSENTIAL SERVICES ARE MOBILE:
Mobile Devices have become an essential part of our lives, so much that the mobile insurance industry has grown dramatically. In 2015 the Mobile insurance industry was worth $31 Billion, however it’s expected to grow by over 10% over the next 5 years to $48 Billion by 2020.
A good reason why smartphone usage has grown dramatically in the past several years, is due to the capability of these devices in comparison to desktop devices. Using your phone you can now,
- Send and receive email.
- View and edit Documents, .PDF .doc etc..
- Mobile Banking
- Do your online shopping
- Browse the internet
- Video call Skype, Face-time etc…
- Get a taxi, (Uber), book flights
- Stream Media (YouTube, Pandora, Spotify, Netflix)
If a mobile phone can do all this and more, it’s no wonder that desktops are being abandoned, the only drawback with mobile phones is the low battery life. At best depending on the phone you have you can spend 2 days without charge, which isn’t enough when browsing the internet.
MOBILE AD SPEND
Any big corporation is driven by the need to generate revenue, and google is no different. Google want’s to ensure that it provides the best experience on mobile devices in order to advertise to visitors in an effective way. What this means is that, in 2010 most adverts and web development projects were designed to show ads on your desktop, however that is slowly changing. Advertising just like every other facet of the internet is approaching a “mobile first”approach, where advertising is now shaped and targeted towards a smaller screen on a smartphone. As a result, global ad spend on Mobile made it’s biggest leap in between 2015 – 2016. In contrast Mobile ad spend accounts for 49% of all digital ad spend, and will definitely rise. As this increase in Mobile Ad Spend continues, google is already laying the groundwork to attract more mobile visitors and ensure they spend more time on Google.
|Mobile Ad spending- Billions $||28.7||40.5||49.8||57.7||65.8|
|Percentage of digital ad spending||49%||60.4%||66.6%||69.7%||72.2%|
Test if your website is mobile friendly on Google webmaster tools