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Marketing insights
18
Oct

15 Stats that prove good websites drive new business when marketing consulting services.

2018 is almost coming to an end—and by now you’re probably wondering what impact your website has when  marketing consulting services  and the perceived quality and credibility of your brand this year. Congratulations! You have a website. Now what? Certainly, a solid web presence provides massive opportunities to help businesses compete effectively in today’s modern age....
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16
Oct

Why you should consider a competitor analysis when marketing consulting services

The best performing companies have similar characteristics—they are more profitable, generate more leads, grow faster and of course stack up strongly against competition, and when marketing consulting services your firm should be no different. More often, the secret to success in any industry is hugely dependent on how you beat your competitors. As a matter...
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15
Oct

4 Hot Tips: How to generate leads online when marketing consulting services

You have the most amazing product or service, but you’re wondering, how to generate leads online when marketing consulting services. Your company may have the most amazing services and offer competitive prices, but none of these matters if you having challenges when marketing consulting services at your firm. The widely available tools, tips and digital marketing...
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11
Oct

3 surprising myths used when marketing consulting firms (We have all done #2)

Did you know that by the year 2020, Revenues of legal services in South Africa are projected to reach approximately 3.52 billion U.S. dollars (R52 Billion ZAR).? This illustrates that there’s an ever growing demand for consulting firms.  Tapping into this massive potential is not as simple as taking a walk in the park. Having a...
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02
Oct

Using content analytics to optimize your b2b content marketing

The use of content analytics in optimizing b2b content marketing strategy isn’t a new concept. However, this practice is evolving with the emergence different software that can analyze your content and give detailed reports. Gone are the days when social media analytics and web analytics were sufficient for you to understand your business. More effort...
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01
Oct

What Apple teaches us about brand reputation when marketing consulting services

Who doesn’t know the famous Steve Jobs, Apple’s magician? Well, before he took over Apple in 1997, the company suffered low sales, poor consumer interest and fierce competition that drove away its customers. The Apple brand couldn’t stand for much hence it didn’t stand out, this is a common challenge firms face when seeking marketing consulting...
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