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C-suite Topics
Professional services firms come in many forms. Each striving to survive and thrive. If your business is RFP driven, you need to assert your authority in the field by providing the best services to clients. After all, professional services firms rely on reputation.  The services industry is one that requires quick adaptability to change. What...
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Online marketing is like a special sauce that professional service firms depend on. The industry is increasingly shifting towards digital marketing and those left behind are losing. Today, the battle arena has shifted to online where clients watch, support and even vote on who’s the best firm in various fields. Online marketing has rapidly grown...
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Dealing in services is very different from having products. Professional services firms offer clients intangible goods. Product companies have been at the forefront for ages, but now the service industry is fast catching on to it. The first thing professional services firms need to realize is that they are about more than just that one...
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Our CEO Edwin Mbugua was recently interviewed by Hein Kaiser from the  Marketing & Media show on a local radio station MIX fm 93.8, They spoke about the intricate details of Inbound marketing. Some of the topics that they spoke about What is Inbound marketing? Objectives of an Inbound Campaign. The Inbound methodology.  (Attract Convert Close...
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50 practical Inbound Travel Marketing ideas for 2018 -
  Below we are going to present 50 of the most effective and practical inbound marketing tips that have been implemented by world renowned travel and airline companies and are supposed to be the secret behind their growing their business and overall success. In the mean time if you would like to find out why...
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