Category

Professional Services Marketing
The best performing companies have similar characteristics—they are more profitable, generate more leads, grow faster and of course stack up strongly against competition, and when marketing consulting services your firm should be no different. More often, the secret to success in any industry is hugely dependent on how you beat your competitors. As a matter...
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Did you know that by the year 2020, Revenues of legal services in South Africa are projected to reach approximately 3.52 billion U.S. dollars (R52 Billion ZAR).? This illustrates that there’s an ever growing demand for consulting firms.  Tapping into this massive potential is not as simple as taking a walk in the park. Having a...
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Who doesn’t know the famous Steve Jobs, Apple’s magician? Well, before he took over Apple in 1997, the company suffered low sales, poor consumer interest and fierce competition that drove away its customers. The Apple brand couldn’t stand for much hence it didn’t stand out, this is a common challenge firms face when seeking marketing consulting...
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Sometimes in business, primarily professional services firms, when push comes to pull, people often try to cut through corners to get where they need faster with their email marketing. Usually this will seem like its working, but in the long run, you stand to lose. Do your due diligence on everything and follow your marketing...
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Online marketing is like a special sauce that professional service firms depend on. The industry is increasingly shifting towards digital marketing and those left behind are losing. Today, the battle arena has shifted to online where clients watch, support and even vote on who’s the best firm in various fields. Online marketing has rapidly grown...
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lead generation. 
Lead generation is topic of conversation in most growing firms, in addition at the core of all professional services firms is information and knowledge. This is your main item of trade and the most critical asset for your business. What firms sell to their clients is expertise. Therefore how do lead generation and expertise come...
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SEO
Professional services firms can’t ever boast of instant gratification because that’s not how the industry works, the same is true with regards to SEO best practices. Your strategy will differ from product-based businesses. Why? Because such firms need to cultivate relationships with prospects and leads. Professional services marketing strategies focus on the long-term relationship with...
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The digital marketing era has changed the world, and everyone is busy adjusting their sails. Today, at least eight professional services firms out of ten use content marketing to grow their business. Can you even imagine what that means? I can tell you. What this means for your professional services firm is that you are...
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Do you know that 80% of clients who need professional services search for providers online? Wow, you may have just booked an appointment with a dentist, lawyer or any consultant. That makes you part of the 80% clients. Let me hit the nail on its head now as I invite you to take a walk...
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Nowadays, professional services such as law, accounting, engineering, and others also require marketing. However, the approach may not be the same as other content marketing services since here you sell relationships and not products. Therefore, communication and engagement skills play a critical role in such a scenario. Before beginning the process of creating content for...
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