Inbound marketing for Fintech

Better technology requires better marketing.
Servicing FinTech and Technology companies.

Agency specializing in B2B Inbound marketing for Fintech

In these modern times, if someone has a business or tech problem that they’re trying to solve, they’re going to do a search on Google to find meaningful reports and research relating to their business challenges. In such a cutting edge sector as FinTech you need a cutting edge SMART marketing approach. Inbound is perfect for FinTech.

We help fintech startups put an intelligent system in place that will educate their potential customers and guide them through their buyer journey. We help our clients attract the right decision makers to their website, and convert those visitors into leads, and nurture them to a sales ready stage.

61% more cost effective:

Inbound leads cost an average of 61% less per lead compared to Outbound, or traditional marketing techniques.

10x Conversion rate:

Inbound marketing can be up to 10 times as effective in terms of lead conversion than traditional marketing methods.

Request a proposal. Improve your sales pipeline.

Free Fintech Marketing Assessment.

Let us analyze your website, content, social media and google rankings to see where things are going right, or going wrong.

Fintech marketing strategy

An Inbound Marketing Strategy also known as a Game plan is the first step in creating a strategic plan to grow your Fintech  business. To build anything successful, one starts with a plan. The Inbound Marketing Game plan is a 12 month plan that includes an in-depth analysis of your current business. From defining your perfect customer to identifying sales targets and lead generation goals, we build a practical plan to that can be implemented to  you achieve your sales and marketing targets for the year ahead.

Goals of the game plan include:

  • Develop and Inbound Marketing strategy to coincide with your website and other marketing initiatives.
  • Create three Buyer Personas based on the research
  • Identify key competitors marketing to similar audiences that you are also targeting.
  • Suggest topics for blog posts, high-value offers and general website content using the high-value keywords identified in the Keyword Research Report
  • Develop an Inbound Marketing calendar that is used for planning content updates including social media content, blogging and website content.


Feel free to talk to us

Interested in taking your fintech marketing to the next level, or simply looking for friendly advice? Reach out to us and see what we can do you for your fintech business today!


 Call Now! +27 011 759 4046

Proudly South African Inbound Marketing Agency.

Pay Us a Visit: Rosebank, JohannesburgTh Firs - Rosebank Johannesburg