Marketing Management Consultants is different from other professional services. The reason behind this is buyers of management consultants are only interested in one thing: Industry Knowledge. A Management consultant’s ability to demonstrate specialization and industry knowledge puts you ahead because buyers don’t want to educate consultants on their industry.
Complex products and services can take weeks, months, even years to close. Building market awareness of your firm and establishing trust — takes a carefully calibrated set of marketing tools and techniques.
Buyers are looking for expertise to help them overcome strategic business problems which is why marketing that builds credibility an essential element of your firm’s success. According to the Institute of Management Consultants, Publishing content such as case studies of successful engagements or writing blog posts about best practices demonstrates your professionalism and knowledge.
Companies that blog, generate 67% more leads with inbound marketing as compared to traditional marketing.
Inbound marketing can be up to 10 times as effective in terms of lead conversion than traditional marketing methods.
Management consultants have the opportunity to demonstrate specialization through publish content online in niche fields. Publishing content in the form of writing articles, ebooks, industry reports enables firms to clearly demonstrate their knowledge differentiate themselves from more broadly based management consultants.
A content marketing strategy is a plan for publishing, maintaining and distributing valuable and relevant content for your management consulting firm’s target audience in order to attract with the ultimate goal of acquiring them as a customer. Inbound marketing uses a content approach to draw your dream customers to you and converting them into leads with whom you can build a relationship and then nurturing those relationships, closing sales and turning them into advocates and repeat customers.
Simply put, a marketing strategy is anything you do to bring in new business or increase your consulting firm’s visibility and reputation. We’re not talking about strategies for closing sales once you have the opportunity – your marketing strategy is for generating those opportunities.
An Inbound Marketing Strategy also known as a Game plan is the first step in creating a strategic plan to grow your Management Consulting Firm. To build anything successful, one starts with a plan. The Inbound Marketing Game plan is a 12 month plan that includes an in-depth analysis of your current business. From defining your perfect customer to identifying sales targets and lead generation goals, we build a practical plan to that can be implemented to you achieve your sales and marketing targets for the year ahead.
Interested in taking your Management Consulting Marketing to the next level, or simply looking for friendly advice? Reach out to us and see what we can do you for your firm today!
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