Professional services marketing requires a different approach to your traditional marketing. Complex products and services which can take weeks, months, even years to close. Building market awareness of your firm and establishing trust — takes a carefully calibrated set of marketing tools and techniques.
As an agency that markets professional services firms we make it our sole priority to discover which online techniques deliver the best results (and which are a waste of your valuable time). We constantly interview professional service buyers to determine what online tools they use to find and vet firms.
80% of clients use online sources of information compared to 55% using traditional references when selecting professional services firms.
Inbound marketing can be up to 10 times as effective in terms of lead conversion than traditional marketing methods.
A content marketing strategy is a plan for publishing, maintaining and distributing valuable and relevant content for your firm’s target audience in order to attract with the ultimate goal of acquiring them as a customer. The G& Zeughauser Group law marketing survey revealed that only 26% of firms have a documented content strategy.
Inbound marketing uses a content-led approach to draw your dream customers to you and converting them into leads with whom you can build a relationship and then nurturing those relationships, closing sales and turning them into advocates and repeat customers.
Our clients are firms that sell knowledge and expertise and offers customized services – not tangible, physical products. Most of them often have a formally certification or member of a professional body. Examples of clients we work with:
-Law and Firms.
-Wealth & Asset advisory.
Simply put, a marketing strategy is anything you do to bring in new business or increase your firm’s visibility and reputation. We’re not talking about strategies for closing sales once you have the opportunity – your marketing strategy is for generating those opportunities.
An Inbound Marketing Strategy also known as a Game plan is the first step in creating a strategic plan to grow your Firm. To build anything successful, one starts with a plan. The Inbound Marketing Game plan is a 12 month plan that includes an in-depth analysis of your current business. From defining your perfect customer to identifying sales targets and lead generation goals, we build a practical plan to that can be implemented to you achieve your sales and marketing targets for the year ahead.
Interested in taking your Professional Services Marketing to the next level, or simply looking for friendly advice? Reach out to us and see what we can do you for your firm today!
Call Now! +27 011 759 4046
Pay Us a Visit: Rosebank, Johannesburg