Radio Interview: CEO Edwin Mbugua chats Inbound marketing1 min read

Our CEO Edwin Mbugua was recently interviewed by Hein Kaiser from the  Marketing & Media show on a local radio station MIX fm 93.8, They spoke about the intricate details of Inbound marketing.

Some of the topics that they spoke about

• What is Inbound marketing?
• Objectives of an Inbound Campaign.
• The Inbound methodology.  (Attract Convert Close Delight )
• Measuring Current or Existing Marketing.
• ROI on inbound marketing.
• Cost per acquisition in Marketing campaigns.
• Spending between Inbound vs Outbound marketing.
• What Brands should do inbound marketing?
• Inbound on B2B marketing  vs B2C marketing.
• ideal Channels of B2B marketing 
• Paid advertising in an Inbound Campaign
• B2B LinkedIn advertising in Inbound marketing.
• Marketing strategy: The Inbound game plan.
• Lead generation in Inbound marketing.