Inbound Marketing allows you to Generate, Nurture, Close & delight the right customers. Marketing is pointless if it doesn’t result in paying customers and increased revenue. At the end of the day, things like brand awareness, social media presence and glamorous events are only valuable if you can see a concrete return on your investment. Inbound marketing is one of the most sophisticated and intelligent marketing methodologies available to brands today.
Inbound marketing is about attracting potential buyers to your company through compelling content offers. This normally takes the form of Blogs, Ebooks, white papers, checklists and video.
Inbound marketing uses a content-led approach to draw your dream customers to you and converting them into leads with whom you can build a relationship and then nurturing those relationships, closing sales and turning them into advocates and repeat customers.
In contrast, the traditional ‘always-be-closing’ approach doesn’t work: half of leads are qualified but not yet ready to buy. Inbound marketing allows leads to go through the different buying stages. Inbound marketing helps you interact with potential customers much earlier in the sales cycle by engaging people with content that is relevant for each stage of their buying journey
This is video is one of the best illustratons of how inbound marketing works.
Do you remember a time when you had to use a payphone to make phone calls, or when you had a bed side alarm clock to wake you up every morning? It’s hard to imagine there was a time when we carried flash lights around and hanged a calendar on the fridge. We can keep going, but you can guess where we’re going: Then along came the smartphone. It integrated everything you needed in your daily life in one, easy-to-carry device.
Hubspot did for marketing what smartphones did for our daily routines. Hubspot is the kind of innovation makes you wonder, “how did we ever market without it?” . HubSpot is a platform that brings together every possible marketing and distribution tactic you need in order to attract and convert leads on your online. This is referred to as inbound marketing. An inbound strategy focus on attracting the right type of prospects to you. Inbound marketing tools and tactics include: Blogging, Social media , SEO, Landing pages.
HubSpot is the software that allows you to do all of these things using and provides tools for doing them all successfully.
B2B companies that blog, generate 67% more leads and B2C companies generate 88% more leads. Content such as eBooks are very effective. Call-to-actions promoting eBooks get almost twice the click through rate as emails promoting webinars. Blogs are also an essential element. (
Lead-nurturing emails and a drip feed of relevant content helps to convince leads to buy. In fact, nurtured leads make 47% larger purchases than non-nurtured leads. Relevant emails drive 18 times more revenue than broadcast emails. (Source: The Annuitas Group)
79% of customers who responded to the survey saw an increase in sales revenue, 67% of which experienced this increase within 7 months of using HubSpot. (Source: Hubspot & MIT Roi report, 2016)
Inbound leads cost 60% less than outbound leads. Considering the amount of waste associated with traditional, impression-based advertising, inbound marketing provides a much more focused program that matches today’s buyer behavior. (Source: Search Engine Journal)
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